Mark Beresford

Associate

BA (Hons) Modern Languages; PGDip International Marketing; MBA Lancaster University

International business development expert; international trade and inward investment consultant; technology and smart cities specialist.

Career History

Mark’s career has been built up in both the UK and overseas through commercially focused assignments in international business development, project management and consultancy with blue chip businesses, SME and public sector organisations. Mark co-founded Kinetic Cubed, an international trade and inward investment consultancy in 2005, specialising in providing high quality international business solutions to economic development agencies and private sector customers. He has worked for Lancaster University on a science and technology led, collaborative R&D project with China.Since 2016 he has acted as contracted specialist and advisor to the Dept. for International Trade’s Technology & Smart Cities team supporting UK technology companies in their global go-to-market strategies and policy makers on international market access, tech sector knowledge and international expansion issues.

Strengths

Mark’s key strengths are in international trade, inward investment and innovation related projects. He has worked in industries including advanced manufacturing, professional services (consulting), higher education and Government, and across many sectors including technology and digital, low carbon, advanced manufacturing and smart cities. He has an entrepreneurial and practical mindset, and has built a network of global contacts and connections. He has carved out an excellent reputation in delivering international trade, inward investment, sector mapping and programme evaluation projects for both UK and international clients.

Experience

With over thirty years’ international business development and consulting experience, including over fifteen years in front end commercial and management roles, Mark has worked for global blue-chip companies in the UK and Europe, and has conducted projects in every corner of the globe. Together with founding colleagues, he has built successful boutique consultancy Kinetic Cubed, delivering international consultancy to UK and economic development organisations including the Department for International Trade, Foreign and Commonwealth Office, Copenhagen Capacity, Commonwealth Secretariat, Invest New Zealand and Invest in France to name but a few.

Skills

Mark’s skills include research and mapping, idea development and action planning, international strategy development and stakeholder consulting. He has a natural affinity at working with commercially led economic development organisations in the delivery of important projects in both the public and private sector and is at ease operating at the interface of both. He is a skilled communicator and able to empathise with business people of all backgrounds, from CEO to factory floor, in a professional, tactful and hands-on manner.

Outside of work

Mark is a skilled and passionate martial artist and teaches at his local club in Lancashire.

Interesting fact

Early in his career, Mark spent a long weekend in Svalbard (or Spitzbergen, which is inside the Arctic circle) with Norwegian clients and managed to collide with one of them whilst learning the ropes on a snow scooter. Fortunately, there were no injuries and the matter of the bent skidoo was settled with a large dose of Aquavit over dinner and a discount off the next shipment!

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